Enterprise Canada staff have extensive experience in print, electronic and “new media” journalism. We maintain close relationships with journalists at all levels – beat reporters, columnists, commentators, senior editors and producers.

Several of our consultants are former front-line journalists. We understand the needs of the media and the needs of our clients, and use this knowledge in serving both to create the best possible outcomes.

We are able to provide expertise and assistance to clients in such media relations options as news releases, news conferences, op-ed columns, public service announcements, editorial board meetings, interviews, open-line radio, community television and backgrounder/fact sheets.

We have built an enviable reputation among members of the media for our knowledge and contacts, and for the high standards of professional advice which we give our clients.

Our experience has given us a strong news sense, and we are able to quickly and effectively recognize opportunities for positive news coverage – and, conversely, potential pitfalls – and develop strategies to optimize media outreach.

Because of our strong journalism background and contacts, we maintain a high level of respect for the institution of journalism – a key factor in our ability to maintain healthy contacts with those currently practising the trade. We respect them, and they respect us.